This way you can map campaigns ads ad groups and which media work best to bring leads to your business In addition the platform also brings data about the region and city where the telephone leads appear which can indicate which regions to direct your campaigns to Other information such as the time of the call and the day of the week may also be useful for you to identify which periods there is a greater movement of calls.Call Tracking platforms such as ours PhoneTrack can be integrated with Google Analytics through the insertion of the GCLID Phone Number List you get even more data related to your calls such as which Google Ads keywords generate the most calls Complete Guide to Call Tracking Download now Metrics on audience behavior Google Analytics also makes it possible for you to measure how users use the phone numbers you make available on the web.
You can for example know the average call duration the conversion rate and the value of the conversion Additionally you can access more general information such as the total number of phone calls how many calls were missed and even the number of sessions in which the user viewed a page that included your number.